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A trip along Memolane

The end of winter has finally arrived and start-ups are springing up like daffodils all around us, each claiming to be the next best thing. It is not often that they actually are, but occasionally one...

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Chris Brogan speaking sense at #SMWF

This week I went along to Social Media World Forum for the second year running, lured to attend this time by the brilliant Chris Brogan. (Last year it was Brian Solis’ talk that got me excited). I...

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The sociable, mobile second screen

Even though I’m obviously pretty interested in social media and I enjoy getting involved I have to say I initially resisted partaking in the second screen experience.  The idea of watching telly and...

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Shazam for TV

At Social Media World Forum I enjoyed a talk from Iain Dendle at Shazam, a popular pioneer app which identifies music just by hearing it for 10 seconds. It’s been going since 2002 via text message, as...

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What is social engagement and how do you measure results?

Measuring the impact of social media engagement is a tricky subject for the ROI driven marketer.  It also sounds a bit of a soft and fluffy metric to use to justify social media spend to the board.  It...

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